Converse Weapon
Orginally released in 1986, the Converse Weapon was one of the most popular and exciting basketball shoes at the time. Worn by Magic and Bird in their iconic advertistment, the two rivals, at the height of their dominance stood back to back holding their respective Weapons.
In 2024, the Weapon returned for a new generation, this time with a new ambassador, the effortlessly stylish Shai Gilgeous-Alexander.
Creative Direction: John Osborne, Rachel Kayuk
Design Direction: Peter Gjovik
Narrative Direction: Travis Block
Orginally released in 1986, the Converse Weapon was one of the most popular and exciting basketball shoes at the time. Worn by Magic and Bird in their iconic advertistment, the two rivals, at the height of their dominance stood back to back holding their respective Weapons.
In 2024, the Weapon returned for a new generation, this time with a new ambassador, the effortlessly stylish Shai Gilgeous-Alexander.
Creative Direction: John Osborne, Rachel Kayuk
Design Direction: Peter Gjovik
Narrative Direction: Travis Block
